About Us

What can you expect from White Plum?

Sophistication, affordability, creativity, and an excellent customer experience.

Think of White Plum as your stylish, supportive, quirky best friend who believes in dreaming with your feet on the ground and sometimes skipping 6 a.m. yoga. Or having a savings jar for Paris but understands when you end up using it to buy groceries.


Hilary Zwahlen founded White Plum in 2012 on the notion that everyday women should be able to express their creative styles without breaking the bank. We carry American-made basics as well as a curated collection of conversational pieces from our favorite boutique designers. These collections are comprised of an eclectic group of brands that are high quality, yet within reach of every budget.

White Plum strives to empower women through fashion to reach their potential, find their strength, and present themselves to the world in a way that is stylish, creative, and approachable.

Fast Facts about White Plum

  • White Plum ships an average of one package every two minutes out of its California warehouse.
  • 75% of our office is female.
  • White Plum donates $350,000 (retail value) in clothing to local women shelters annually.
  • 60% of what we carry is american made and that number is growing!