About Us

When Hilary Zwahlen started White Plum, she envisioned a unique way to channel the travel-all-over-town-looking-for-the-best-deal-with-kids-screaming-in-the-car mentality she learned from her mom in the 1980’s. She wanted to make the killer deal available to people like her -- people who have jobs or school or screaming kids and don’t seem to have enough time to get it all done.


As the painful car rides with her mom and brothers in the 80’s faded into the background, Hilary found that she had a passion for creativity, which eventually led her to Los Angeles to pursue a career in acting, dancing, and hosting. She danced at the Emmy’s next to Josh Groban, performed as the professional dance partner of the winner of the first season of Oxygen’s “Dance Your Ass Off,” scored a role in Gangster Squad (yes, Gosling said “hi” on set … boom!), and starred in an episode of MTV’s “Made,” among many other roles. Her work on everything from big budget Hollywood blockbusters to shoestring budget online startups helped her gain valuable production experience in all types of creative environments.


When she took on new roles as a wife and then a mom, Hilary realized she still needed a creative outlet. She sat down with her husband, Rod, and the two of them decided to figure out a way to harness Hilary’s creative energy to create an accessible lifestyle brand. Thus, White Plum was born.


Within months after White Plum’s launch, the business was growing fast enough for Rod and his brother Jay to leave their careers in marketing and business administration to help lead White Plum into its next stage of development. The three of them -- along with many other key members of the company -- give White Plum decades of experience in marketing, management, retail and the creative arts. This combination of skills allows White Plum to provide you the best possible customer experience.